Corporate communication & Public Relations

Caroline Baudin

Caroline Baudin
  • 24 years old
  • London  (N7 0LY) United Kingdom
  • Driving licence

Professional status
Freelancer

Job/career Just looking around

In a nutshell

I am currently working for Living Streets, a charity based in London, as part of my master in communications management.
Because meeting new people and learning from them is what motivates me, I have been living one year in Barcelona and one year in London, striving to grab something more than just some vocabulary...
Plans for the future? Going back to Nantes, France as my final year of master starts!
What wakes me up on the morning? This feeling than I'm not sure to succeed, and the need to prove I can.

Professional experience

Marketing Intern

Living Streets - London - United Kingdom(Training scheme - February 2010 - July 2010)

Missions
  • Marketing info-sheets
  • Social-media campaigning (for the national Walk to Work Week 2010 and the UK general election 2010)
  • Website and weekly e-newsletter: html editing, design.
  • Layout of the trimestrial magazine.
  • Audit and recommendations to improve the consultancy section of the website

Communication Trainee

Airbus - Nantes - France(Work placement - January 2009 - April 2009)

Missions
  • Core mission : Auditing Environmental Communication Efficiency (Qualitative marketing research)
  • Internal Communication : weekly internal newspaper (layout and writing), photo reportages, selection and re-writing of internal information for their later diffusion via the internal television network
  • External Communication : Participation in the press conference for the “Defi Composite” project, creation of posters for the celebration event of the delivery of the 1st A330-200 (Freighter) core piece.
  • Events : Involvement in internal events organisation, public relations and media relations.

External communication plan

Bouygues Immobilier - Nantes - France(Student project - June 2009 - June 2009)

Missions
  • Analyse, diagnostic, stakeholders map
  • Reccomandation of actions (as a result of the previous analyse)
  • Definition of follow-up methods for further checks
  • Presentation of the communication plan to real project leaders (estate and commercial agents, constructor)
Company Description
  • Bouygues Immobilier, leader of French estate market, is building a commercial centre in Orange (south France), we were told by Bouygues Immobilier communication department to work on this real case and develop an external communication plan in one week in the same conditions as profesionnals working at the same time on the project.

Responsible of qualitative research (audit)

Association Titane - Nantes - France(Student project - April 2009 - May 2009)

Missions
  • Face-to-face and telephone interviews
  • Presentation of the results to the association's governing board at Nantes chamber of commerce (CCI)
Job details
  • Research before chosing the right methodology : analysis of the current situation, definition of the sample, type of audit (qualitative or quantitative), writing of the questionnaire.
  • Full transcript of the oral interviews
  • In-depth analysis of results
  • Detailed yet summarized powerpoint for a five minutes presentation giving an outline of the whole results
Web site

Communication Trainee

Jade Communication - Cognac - France(Work placement - July 2008 - September 2008)

Missions
  • Mission : conception of Cognac’s equestrian centre leaflet.
  • Involvement in the writing of Hine’s communication charter.
  • Client meetings and presentations, photo shot and retouching, photo and video filing.
Web site

Internal communication plan

MAAF - Nantes - France(Student project - October 2009 - October 2009)

Missions
  • Analysis and diagnostic
  • Definition of objectives
  • Recommendation of actions
Job details
  • Team-work mainly based on an existing internal quantitative audit made some months earlier by the company's communication service.
  • This fictive student project led to an internship offer from the french insurance company (Maaf) in order to allow one of us to take part in the real communication plan.
Web site

Communication Trainee

Agence de presse Austral - Pons - France(Work placement - May 2008 - June 2008)

Missions
  • Design of logos and graphic charter
  • Design for print leaflets
  • Image editing for 360° pictures
  • Web development
Job details
  • Creation of a website for the agency, creation of mini websites for each part of the activity (panoramic pictures, 360 pictures...)
  • Writing and layout for leaflets
  • Research for multimedia intergration (360° virtual tour in flash)
Web site

Brand Strategy

Sprite - Barcelone - Spain(Student project - January 2008 - March 2008)

Missions
  • Diagnostic, Postionning, Objectives
  • Strategy, Follow-up, evaluation
  • Presentation
Job details
  • Creative workshops
  • First approach and use of the "consumer insights" concept
Company Description
  • Formative and challenging student project whose course leaders were two managers from Added Value España.

Telemarketing

Atento Worldwide - Barcelone - Spain(Permanent contract - August 2007 - September 2007)

Missions
  • Télémarketing campaign bound for lawyers
Job details
  • Customer follow-up
  • Actualization of customer database

Secretary and responsible of communication

Alambic Racing (association) - Pons - France(Voluntary work - Started 4 years ago)

Missions
  • Creation and actualization of a website / blog
  • Administrative work
  • Graphic communication (logos, graphic charter, posters)
  • Involvement in organisation of events (races, "track-days", but also cultural events : photo exhibitions, touristic car journeys...)
  • Internal newsletter
  • Planning of meetings
Company Description
  • Vintage cars association, Alambic Racing's aim is to promote cultural characteristics of the bordeaux and cognac region, while offering the opportunity to youth to discover the joy of race-track at affordable prices and improve their security while driving.
Web site

Secretary and responsible of communication

Isic Rider (association étudiante) - Bordeaux - France(Student project - April 2006 - April 2007)

Missions
  • Planning of meetings
  • Involvement in event organisation (Isic Rock Show concert, Movie Night, cultural journeys)
  • Design of posters for each of those events plus student parties (one poster each two weeks)
  • Layout of a presentation leaflet for partnership seeking
  • Administrative work (jointly with a workmate)
Company Description
  • Student association with a cultural, social and sportive aim, Isic Rider's goal is to integrate new students, help them meet new people and make the most out of Bordeaux as a cultural city.
Web site

Journalism trainee

Charente Libre - Cognac - France(Work placement - July 2004 - July 2004)

Missions
  • Learning of journalistic writing
  • Writing of short articles

Video edition trainee

Star Production - Nice - France(Work placement - August 2002 - August 2002)

Missions
  • Learning of the basis of analogic et digital video editing
  • Learning of professional filing and sorting techniques
Job details
  • First experience of the "world of work"
  • Awareness of the importance of rigor in professional work and above all in computer field